How will this change the ad game—and us? Smartwatches are suddenly big news: Pebble, an upcoming and rather radical device from young firm Allerta, has raced past the previous project funding record on Kickstarter and looks to be already a big hit—it may even end up on , wrists before the end of this year. In fact, Sony last week launched its latest effort, designed specifically for its Android smartphones and destined to be a similar, if more expensive and definitely iPhone-hostile rival to Pebble.
And…other things, more of which in a moment. Vuzix , meanwhile, has quite definitely been selling specialist VR and AR goggles for some time. All of these deliver entertainment and information to you, let you update your social network, and even make the odd phone call or video chat.
And they can all deliver advertising. Wearable technology is potentially with you much more of the time—your smartwatch is more on display and more accessible than your smartphone lodged in your pocket or purse, and your AR goggles may become a big part of daily life for some users. And thus advertising could become even more prevalent in our daily lives.
Tiny ads, micro ads, perhaps combined with highly-accurate targeting, based on the extra digital information—including location—that your fifth screen device reports about you to Google, to Apple, to Nielsen or whoever.
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And it could also mean more subtle messages, ones that flit onto the fifth screen and off it in an endless array of ads that barely attract your attention. Interesting low involvement advertising works, and works well. In this case, the excited surface currents on the system ground plane will be effectively attracted into the conjoined section of the two antennas, thereby causing a dip in the S 21 between Ant1 and Ant2.
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Based on the discussion in Section 2. Note that in Design B, the inductor L S is selected to be 3. This is for the purpose to more clearly demonstrate the effects of the embedded inductor in adjusting the S The dip of the S 21 will then occur at about the same frequency of 3.
The maximum S 21 in Design B in 3. The results suggest that Design A with a lumped capacitor in the conjoined section is better in achieving enhanced isolation of the proposed MIMO antennas than Design B with the conjoined section embedded with a lumped capacitor and a lumped inductor.
Effects of removing the embedded capacitor in section DG are also studied. Results show that the resonant frequency of Ant1C and Ant2C occurs at about 3.
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That is, Ant1C and Ant2C have strong coupling. Figure 13 shows the simulated surface current distributions at 3. When port 1 is excited, strong excited surface currents on the system ground plane are seen at port 2. The surface currents on the metal patterns of Ant1C and Ant2C are also very similar. The results confirm that there is strong coupling between Ant1C and Ant2C. On the other hand, simply by embedding a capacitor in the conjoined section DG, much enhanced isolation between Ant1 and Ant2 is obtained as seen in Design A.
Fair agreement of the measured data and simulated results is seen. Ant1 and Ant2 can generally cover the desired operating band of 3. Figure 16 shows the measured and simulated antenna efficiencies for Ant1 and Ant2 in the fabricated conjoined loop MIMO antennas. The simulated ECCs are very close to zero in the operating band. The calculated ECCs using the measured radiation patterns are also much less than 0. The measured results confirm that high isolation of the conjoined loop MIMO antennas can be obtained. Volume 61 , Issue 1. The full text of this article hosted at iucr.
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Figure 1 Open in figure viewer PowerPoint. Figure 2 Open in figure viewer PowerPoint. Figure 3 Open in figure viewer PowerPoint. Figure 4 Open in figure viewer PowerPoint. Figure 5 Open in figure viewer PowerPoint. Simulated surface current distributions at 3. Figure 6 Open in figure viewer PowerPoint. Figure 7 Open in figure viewer PowerPoint.
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Simulated S parameters of Ant1 and Ant2 in Design A for various distances of the capacitor C S to the ground plane [Color figure can be viewed at wileyonlinelibrary. Figure 8 Open in figure viewer PowerPoint.
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Figure 9 Open in figure viewer PowerPoint. Figure 10 Open in figure viewer PowerPoint. Figure 11 Open in figure viewer PowerPoint. Figure 12 Open in figure viewer PowerPoint. Figure 13 Open in figure viewer PowerPoint. Figure 14 Open in figure viewer PowerPoint. Figure 15 Open in figure viewer PowerPoint. Figure 16 Open in figure viewer PowerPoint. Measured and simulated antenna efficiencies for Ant1 and Ant2 in the fabricated conjoined loop MIMO antennas [Color figure can be viewed at wileyonlinelibrary. Figure 17 Open in figure viewer PowerPoint. Google Scholar. Citing Literature.
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